With the current trend of social marketing being cool, many think that email marketing is a thing of the past. Many seem to think it was something you did 5 years ago because there wasn’t a better option. This is a bad mindset to take. While email marketing has developed a bad name around itself, it can still be a highly effective method of reaching customers, if done correctly.
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<p>Here at TRM we get this question a lot. What impact does a first place ranking vs a second place ranking give you as well as first page vs second page ranking. To answer this, we fall back on data that was obtained via a breach of AOL’s search engine results page (SERP) click-through rate information.</p>
Even if you aren’t actively participating in online sales there are compelling reasons why you should consider optimizing your products or retail locations to capitalize on the shopping trends of modern day shoppers. If you are an online retailer you cannot afford not to mobilize your content.
- Categories: Marketing
One area a lot of companies miss when they try and position a product in the market place is that customers are buying benefits while the manufacturer is selling features. Features only really come into effect when the benefits are the same across the board and you need something to point at and say “this is why we are better”.
Unengaged online shoppers have an attention span of somewhere between 4-10 seconds. This means retailers need to detect and ensure that their customers are getting the content they are most interested in when the website first loads.
Over the years I’ve heard many smaller business owners disregard the idea of hiring an Internet consultant when setting up their web presence. So today I am going to fall back on a past client experience and review why having an experienced set of eyes on a project is important, for both the client and the developer.
When talking with clients, especially those who run a brick and mortar operation, one of the most important forms of targeted advertising is mobile. Why Mobile? Well we use mobile when we are on the go, when we are in vicinity, and we can use it to opt-in from practically anywhere.
- Categories: Marketing
How a business presents itself to customers is one of the most critical elements in ensuring success. This is especially true when you talk in terms of an online presence.
- Categories: Marketing
The value of a conversion rate and what it means to a website's return on investment.
Each conversation is an opportunity to strengthen your brand image, provide relevant information, and potentially steer the conversation.