Internet Marketing

Internet marketing also known as online promotion is any activity that markets to users on the Internet. Internet marketing drives users, through advertisement oriented links, from one place on the Internet to your website. The Internet medium has become a very successful medium to provide information, promote business and non-business activities, connect people from various walks of life and cultures to form virtual communities and the list goes on. TRM Marketing is well equipped and experienced in helping you utilize the power of this medium and to connect it to various other channels of capturing and delivering valuable information.

 

Building Relationships

The Internet has made it possible to focus your marketing efforts on the narrowest of demographic, psycho-graphic and geographic targets. This is giving rise to what’s becoming known as relationship marketing; connecting with your audience on a personal level.

Connecting with your audience – people who are actively searching for you – can be achieved in a number of ways on the Internet. By actively putting yourself in front of an audience who are already actively searching for what you have to offer, you are participating in what is also commonly referred to as Inbound Marketing.

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Inbound Marketing

By connecting with your audience utilizing inbound strategies, you can shorten the sales cycle since your leads are already qualified to a certain degree – depending on how targeted your approach is. Before we take a look at the various types of inbound channels, let’s look at some interesting statistics from leading researchers:

  • Out of 644 survey respondents in Hubspot’s 2010-2011 survey, companies experienced an average of 62% less cost per lead than with traditional outbound techniques.
  • According to the CIA World Fact Book, there are currently 245 million Internet users in the USA.
  • More than half of all Internet users read blogs at least monthly.
  • Blogging promotes social media success through sharing, liking and tweeting of posts.
  • Companies that blog, according to Google, generate 435% more indexed pages than company websites with no blog.

Internet marketing is particularly effective because your audience is already using the Internet and with one click a potential customer can be on your site. Additionally, online promotion drives relevant potential customers to your product or service and shapes their expectations through the linking banner or headline used. Online promotions are often one of the least used marketing tools on a website, not because they are ineffective, but because they are not well understood. TRM Marketing can help define what type of online promotion is right for your organization.