Blog Articles

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Customer Perceptions: The Importance for Success in Business

Customer Perceptions: The Importance for Success in Business

How a business presents itself to customers is one of the most critical elements in ensuring success. This is especially true when you talk in terms of an online presence.

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Posted in: Marketing

How Important are Google Page Rankings?

How Important are Google Page Rankings?

Here at TRM we get this question a lot. What impact does a first place ranking vs a second place ranking give you as well as first page vs second page ranking. To answer this, we fall back on data that was obtained via a breach of AOL’s search engine results page (SERP) click-through rate information.

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Posted in: Marketing, Search Engine Optimization & Marketing

Introduction to Email Marketing, Doing it the Right Way

Introduction to Email Marketing, Doing it the Right Way

With the current trend of social marketing being cool, many think that email marketing is a thing of the past. Many seem to think it was something you did 5 years ago because there wasn’t a better option. This is a bad mindset to take. While email marketing has developed a bad name around itself, it can still be a highly effective method of reaching customers, if done correctly.

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Posted in: Marketing

SMS Marketing (text messaging), the Deepest Penetration for the Mobile Segment

SMS Marketing (text messaging), the Deepest Penetration for the Mobile Segment

When talking with clients, especially those who run a brick and mortar operation, one of the most important forms of targeted advertising is mobile. Why Mobile? Well we use mobile when we are on the go, when we are in vicinity, and we can use it to opt-in from practically anywhere.

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Posted in: Marketing, Mobile Optimization

Website Personalization and its Affect on Consumer Engagement

Website Personalization and its Affect on Consumer Engagement

Unengaged online shoppers have an attention span of somewhere between 4-10 seconds. This means retailers need to detect and ensure that their customers are getting the content they are most interested in when the website first loads.

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Posted in: Marketing, Search Engine Optimization & Marketing, Mobile Optimization

What is a conversion rate and what is the value of increasing it?

What is a conversion rate and what is the value of increasing it?

The value of a conversion rate and what it means to a website's return on investment.

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Posted in: Marketing

What is the appropriate time to engage in a social conversation?

What is the appropriate time to engage in a social conversation?

Each conversation is an opportunity to strengthen your brand image, provide relevant information, and potentially steer the conversation.

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Posted in: Marketing, Search Engine Optimization & Marketing

Who is your Target Market and Are you Selling Features or Benefits

Who is your Target Market and Are you Selling Features or Benefits

One area a lot of companies miss when they try and position a product in the market place is that customers are buying benefits while the manufacturer is selling features. Features only really come into effect when the benefits are the same across the board and you need something to point at and say “this is why we are better”.

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Posted in: Marketing

Why Small Businesses should hire an Internet & Marketing Consultant

Why Small Businesses should hire an Internet & Marketing Consultant

Over the years I’ve heard many smaller business owners disregard the idea of hiring an Internet consultant when setting up their web presence. So today I am going to fall back on a past client experience and review why having an experienced set of eyes on a project is important, for both the client and the developer.

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Posted in: Marketing, Search Engine Optimization & Marketing, Mobile Optimization

Why Your Business Needs Mobile Optimization

Why Your Business Needs Mobile Optimization

Even if you aren’t actively participating in online sales there are compelling reasons why you should consider optimizing your products or retail locations to capitalize on the shopping trends of modern day shoppers. If you are an online retailer you cannot afford not to mobilize your content.

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Posted in: Marketing, Mobile Optimization

10 Item(s)